Privacy Policy

Ann Summers and Relate are committed to respecting the privacy rights of visitors and customers of our website. This privacy policy explains how we collect, store and use personal data about you when you browse (the "Website"), or otherwise provide your personal data to us. It provides you with details about the types of personal data that we collect from you, how we use your personal data and the rights you have to control our use of your personal data.

You must read this privacy policy carefully and we recommend that you print and retain a copy for your future reference. By accessing, browsing or otherwise using this Website, you confirm that you have read, understood and agree to this privacy policy in its entirety. If you do not agree to this privacy policy in its entirety, you must not use this Website.

Who We Are

This website is owned and operated by Ann Summers Ltd. Ann Summers Ltd is a company registered in England and Wales (company registration number 1034349) whose registered office is at Gold Group House, Godstone Road, Whyteleafe, Surrey, CR3 0GG. Our registered VAT number is 210 551 810, Please note our VAT rate is 20%. Unless we say otherwise, we use the terms "Relate", "Ann Summers", "YourSexCensus", "we", "us" and "our" on this page to refer to Ann Summers Ltd, Relate (including throughout the Website Privacy Policy). If you want to ask us anything (whether about our privacy policy, our products and services, this website, any of our terms and conditions or otherwise), then please click here to contact us

How We May Store And Use Your Information

Ann Summers (and third party data processors/services acting on our behalf) may collect, store and process your personal data:

  • To make this Website available to you and to provide you with content which is tailored to your individual tastes;
  • To maintain any registered account that you hold with us
  • With your agreement, to contact you (including by e-mail and SMS) about promotional offers and products and services which we think may interest you and for customer satisfaction and market research purposes;
  • To provide our goods and services to you and for associate purposes, including verifying your identity;
  • For research, analysis, testing, monitoring, risk management and administrative purposes;
  • For any related purposes, or where we have a legal right or duty to use or disclose your information (including for crime and fraud prevention and related purposes).

We also process your payment card details in order to complete any purchase that you make through this Website and, in certain instances, disclose your personal data to third party credit reference agencies to perform credit checks against you. In addition, we may collect anonymous details about visitors to our Website for the purposes of aggregate statistics or reporting purposes. However, no single individual will be identifiable from the anonymous details that we collect for these purposes.

Email Newsletters

You can subscribe to our newsletter where you will receive emails about products, offers, competitions, news, Ann Summers Parties and much more.

Targeted Updates and Marketing

If you have agreed that we can contact you for marketing purposes we may send you emails and other communications relating to products and services which we think will be of interest and relevance to you as an individual. We do this by monitoring the browsing and online shopping habits of customers and providing them with information on products they have viewed and related products.


This Website uses cookies to collect information about you. Cookies are small data files which are placed on your computer or other device by this Website and which collect certain personal data about you. This enables us to tailor our service offering (including the Website) to provide you with products and services which are more relevant to your individual tastes.

You may change your website browser settings to reject cookies, although please note that if you do this it may impair the functionality of the website. We have relationships with carefully selected and monitored suppliers to assist in the delivery of a high quality website. Some of these suppliers may also set cookies during your visit in order to meet contractual obligations with (Supplier Cookies).

We also use JavaScript to speed up your online shopping experience. For further information about cookies, including how to refuse cookies, please visit

Changes in Laws Regarding Cookies

From May 2011, the laws regarding the use of cookies changed to prevent the storing of cookies without the user's permission. Ann Summers fully supports this ruling, and have worked to bring this use in line. By using this site you are accepting our use of cookies unless you choose to reject them as stated above.

Spoof/false Emails

We will never ask you to confirm any account or credit card details via email. If you receive an email claiming to be from asking you to do so, please ignore it and do not respond.

Your Rights

You have the following rights:

  • the right to ask what personal data that we hold about you at any time, subject to a fee specified by law (currently ¬£10);
  • the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and
  • the right to opt out of any marketing communications that we may send you.
  • If you wish to exercise any of the above rights, please contact our customer services department. However, if you wish to unsubscribe from e-mail marketing communications that we send you, you can most easily do this by clicking on the unsubscribe link at the bottom of any e-mail newsletter we have sent to you.
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